Machel joins Digicel family
Soca star Machel Montano is now an official brand ambassador for telecommunications company, Digicel.
The surprise announcement that the reigning Road March Monarch was joining fellow soca stars, Destra Garcia, Kees Dieffenthaller and Ravi “Ravi B” Bissembhar as a Digicel brand ambassador, was made Friday evening during the launch of “Digicel Play”; a 100 percent fibre-optic home entertainment service featuring more than 240 television channels, broadband speeds of up to 200 megabits per second (Mbps) and a free handset “to enjoy (Digicel’s) crisp and reliable digital voice quality.”
As cheerleaders shook silver pom-poms behind him on the stage erected inside Digicel Trinidad and Tobago’s “Experience Store” at its head office on Maraval Road, Port-of-Spain, chief executive officer (CEO) of Digicel Play, Garvin Medera declared, “Ladies and gentlemen, I’d like to introduce the newest member of the Digicel family, the one and only Machel Montano!”
Smiling broadly, the soca star explained what this new partnership means, starting with the importance of 2016 — it’s the year of the monkey according to the Chinese zodiac and the year of the Monk Evolution, referring to his new creative identity, after rebranding himself a few years ago.